I recently launched a micro-watch brand called LAIDBACK. The maiden series of this brand (not surprisingly) is called FREELANCER which comes in a rich Red Sandalwood version and a cheerful Bamboo version. This blog post provides some more detail into the evolution of the watch design for FREELANCER. The Kickstarter campaign is currently LIVE (ends September  and can be found at the following link: http://bit.ly/laidbackkickstart